The problem / Ecological overshoot
1.7Earths
Humanity’s demand on nature is about 73% above what Earth can regenerate in a year.
Global Footprint Network · 2026 estimate ↗ (opens in a new tab; approximately 1.7 Earths, rounded from 1.73)An independent behavioural institution
We are developing BEE, an AI-powered application to help people make more sustainable everyday choices.
Core access will be free. Planned BEE revenue comes from optional premium subscriptions, company licences and integrations.
01 / Why this work matters
We are living beyond our planet’s capacity to renew itself. Our future depends on changing that.
1.7Earths
Humanity’s demand on nature is about 73% above what Earth can regenerate in a year.
Global Footprint Network · 2026 estimate ↗ (opens in a new tab; approximately 1.7 Earths, rounded from 1.73)1,600+
Efficient Solutions identified by Bertrand Piccard’s Solar Impulse Foundation.
Explore the Foundation’s work ↗ (opens in a new tab)Where behaviour matters
Our focus is helping people and organisations put better options into practice. Repeated choices can shift demand and the incentives businesses respond to.
That is why we are developing BEE and building routes to people through culture, hospitality and partnerships.
How BEE is intended to help02 / What we develop
Behavioural innovation.
Built around real life.
An AI-powered behavioural platform being developed to help people explore more sustainable choices that fit their needs, time and budget.
We aim to offer BEE directly to individuals and embed it in company services.
Your question
“What’s a more sustainable way to travel, within my time and budget?”
BEE’s intended support
Compare travel options and explain trade-offs in time, cost and environmental impact.
You decide. Choose what fits your needs and priorities.
An illustration of intended use, not a live BEE response.
03 / The business behind the ambition
sociisgroup is a Belgian for-profit company with a social purpose, operating as an independent behavioural institution.
Our innovation is BEE: one reusable technology platform for individuals and companies. We aim to grow a scalable business that helps everyday choices serve humanity.
Technology for sustainable everyday choices.
Intended settings: hospitality, cultural experiences and company customer journeys.Core BEE access will be free. Optional paid premium services are planned to create consumer revenue.
Platform in developmentWe plan to co-develop and license BEE, integrating it into loyalty programmes, hotel apps and other customer journeys so sustainable options are easier to choose.
Enterprise offering in developmentPaid memberships and experiences support the work. Sovereign is for strategic enterprise partners; Circle is for small and medium-sized businesses.
Commercial participationSeeking co-development and pilot partners for BEE, and investment to develop, test and prepare it for wider use.
04 / How we aim to scale
One platform. Four routes.Our route towards one billion people: bring BEE into the voices, services, companies and communities already part of everyday life.
Discovery & influence
Artists, creators, sport and cultural brands can introduce BEE to their audiences through trusted voices and shared experiences.
Choices in context
Hotel and travel loyalty programmes, guest apps and bookings can bring BEE into choices people make before, during and after a stay.
Global company reach
We seek global companies to fund, co-develop and distribute BEE, including through retail loyalty programmes and customer and employee platforms.
Participation & connection
The 64, The 300 and Sociis House bring people into the mission, building relationships and continued participation.
The 300 · with Love Tomorrow, on the iconic grounds of Tomorrowland
05 / The change we aim for
Repeated choices could influence what businesses produce, offer and invest in. This is the route to economic change we aim to accelerate.
Different decisions in everyday life.
What people buy, use and support changes.
Products and investment can adapt.
Better choices can gain economic weight.
Our ambition
Our ambition is to activate one billion people through our four routes to adoption. We aim to measure repeated choices and lasting change, beyond views and downloads.
Social tipping-point research informs our ambition. It does not establish one billion as a proven global threshold. Our measurement approach will develop through research and pilots.
Centola et al. · 2018 ↗ Everall et al. · 2025 ↗06 / Where the purpose comes to life
Two gatherings. One shared purpose.We bring people from business, culture, academia and society together to explore what they could change through their decisions, organisations and ideas.
Continue scrolling
Between the gatherings
Moments from The 64 and The 300. Continue in Sociis House, our digital community.
Enter Sociis House ↗ (opens in a new tab)Scroll to turn. Select a photograph to look closer.
Our gatherings / A photographic archive
Dr Tessy Ojo CBE speaking at The 64, with a portrait of Diana behind her.
07 / People & responsibility
Jeremie, Dominique and Luc form the board. Together with Richard and Chris, they make up the executive leadership team.

Executive · Board director
Founder & CEO
LinkedIn ↗
Executive · Board director
Chief Behavioural Officer
LinkedIn ↗
Executive · Board director
Chief Operating Officer
LinkedIn ↗
Executive
Chief Communications and Experiences Officer
LinkedIn ↗
Executive
Chief Financial Officer
LinkedIn ↗08 / Our giving commitment
Our commitment is to allocate 20% of annual profit to selected charitable causes.
These causes feature in our existing work.
Young people & positive change
Supporting young people with the courage to create positive change.
Connection, care & community
Human connection and practical care for people affected by homelessness.
09 / Your place in the work
Brussels. An ambition without borders.sociisgroup is a Belgian for-profit company with a social purpose. Memberships and experiences support the work. Planned BEE revenues will help fund growth, alongside our commitment to give back.
Explore a BEE pilot, cultural collaboration or membership. Sovereign is for strategic enterprise partners; Circle is for small and medium-sized businesses.
We seek partners who can contribute to development and distribution. Scope and enterprise services are defined together.
BEE’s core access is planned to be free. While it is in development, enquire about testing or join conversations in Sociis House.
A free core platform, with optional paid premium services and enterprise licensing, integrations and co-development planned alongside memberships.
Discuss the technology, commercial model, funding needs and milestones with us.
A conversation is a place to begin.