Jeremie Landweer and his mother sharing a smile at The 64

A moment at The 64

An independent behavioural institution

Change behaviour.Shift the economicsystem.

We are developing BEE, our core product: an AI-powered application designed to help people compare everyday options and make more sustainable choices.

Core access will be free. Planned BEE revenue comes from optional premium subscriptions, company licences and integrations.

Discover BEE Begin a conversation

To serve humanity.Watch our story 1:08

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01 / Why this work matters

We use more resourcesthan Earth can renew.

What we buy and use shapes what businesses make. Changing everyday decisions can shift demand and, over time, what the economy rewards.

The problem / Ecological overshoot

1.7 Earths

Humanity’s demand on nature is about 73% above what Earth can regenerate in a year.

Global Footprint Network · 2026 estimate ↗

The possibility / Solutions already exist

1,600+

Efficient Solutions identified by Bertrand Piccard’s Solar Impulse Foundation.

Explore the Foundation’s work ↗

Where behaviour matters

Solutions need adoption.Knowing is not doing.

Our focus is helping people and organisations put better options into practice. Repeated choices can shift demand and the incentives businesses respond to.

That is why we are developing BEE and building routes to people through culture, hospitality and partnerships.

How BEE is intended to help

02 / What we develop

Behavioural innovation. Built around real life.

BEEBehavioural Engine with Ethics

Good intentions.Everyday action.

An AI-powered behavioural platform being developed to help people explore more sustainable choices that fit their needs, time and budget.

We aim to offer BEE directly to individuals and embed it in company services.

Early web prototype in testing · Core access will be free

Explore BEE development

Two friends exploring something on a phone over coffee — Representative photograph · Tim Douglas / Pexels

An everyday choice

Your question

“What’s a more sustainable way to travel, within my time and budget?”

BEE’s intended support

Compare travel options and explain trade-offs in time, cost and environmental impact.

You decide.

Choose what fits your needs and priorities.

An illustration of intended use, not a live BEE response.

03 / The business behind the ambition

Behavioural technology.For people and companies.

sociisgroup is a Belgian for-profit company with a social purpose, operating as an independent behavioural institution.

Our innovation is BEE: one reusable technology platform for individuals and companies. We aim to grow a scalable business that helps everyday choices serve humanity.

Our market

Technology for sustainable everyday choices.

Intended settings: hospitality, cultural experiences and company customer journeys.

01 / Individuals

Free core.Optional premium.

Core BEE access will be free. Optional paid premium services are planned to create consumer revenue.

Platform in development

02 / Companies

Enterprise licences& integrations.

We plan to co-develop and license BEE, integrating it into loyalty programmes, hotel apps and other customer journeys so sustainable options are easier to choose.

Enterprise offering in development

03 / Participation

Memberships& experiences.

Paid memberships and experiences help fund the work. Our gatherings introduce people to SociisGroup and help us build relationships with potential partners. Club 64 is for individuals, Circle is for small and medium-sized businesses, and Sovereign is for strategic enterprise partners.

Commercial participation

Seeking co-development and pilot partners for BEE, and investment to develop, test and prepare it for wider use.

Discuss the business & investment

04 / How we aim to scale

One platform. Four routes.

Bringing BEEinto everyday life.

Our route towards one billion people: bring BEE into the voices, services, companies and communities already part of everyday life.

01Discovery & influence

Culture & influence

Artists, creators, sport and cultural brands can introduce BEE to their audiences through trusted voices and shared experiences.

02Choices in context

Hospitality

Hotel and travel loyalty programmes, guest apps and bookings can bring BEE into choices people make before, during and after a stay.

03Global company reach

Sovereign partners

We seek global companies to fund, co-develop and distribute BEE, including through retail loyalty programmes and customer and employee platforms.

04Participation & connection

Experiences & communities

The 64, The 300 and Sociis House bring people into the mission, building relationships and continued participation.

Loyalty integrations are key: reaching existing members and supporting repeated choices. A hotel group may also be a Sovereign partner.

Explore a BEE pilot

People gathered beneath the flower-filled canopy at The 300

An unconventional approach

Culture moves fasterthan governance.

We connect culture’s power to move people with technology that helps turn inspiration into everyday action.

The 300 · with Love Tomorrow, on the iconic grounds of Tomorrowland

A shared experience can open a different perspective. ↓

05 / The change we aim for

Different choices.Different demand.

Repeated choices could influence what businesses produce, offer and invest in. This is the route to economic change we aim to accelerate.

01
People choose
Different decisions in everyday life.
02
Demand shifts
What people buy, use and support changes.
03
Businesses respond
Products and investment can adapt.
04
Incentives evolve
Better choices can gain economic weight.

Our ambition

One billionpeople.

Meaningful action.At a scale that matters.

Our ambition is to activate one billion people through our four routes to adoption. We aim to measure repeated choices and lasting change, beyond views and downloads.

Why a critical mass?

Social tipping-point research informs our ambition. It does not establish one billion as a proven global threshold. Our measurement approach will develop through research and pilots.

Centola et al. · 2018 ↗Everall et al. · 2025 ↗

2027 VIP invitation

The 300

A private, seated VIP lunch with live music and guest speakers.

22 July 2027
Crystal Garden · Tomorrowland grounds · Boom, Belgium

Hosted by SociisGroup in collaboration with Love Tomorrow.

€1,000 per guest · Including Belgian VAT

View VIP invitation

Guests beneath the flower canopy at The 300 in 2026 — The 300 · 2026

06 / Where the purpose comes to life

Past editions · The 64 and The 300 · 2026

Different worlds.Human connection.

We bring people from business, culture, academia and society together to explore what they could change through their decisions, organisations and ideas.

Explore the photo story

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