The problem / Ecological overshoot
1.7Earths
Humanity’s demand on nature is about 73% above what Earth can regenerate in a year.
Global Footprint Network · 2026 estimate ↗ (opens in a new tab; approximately 1.7 Earths, rounded from 1.73)An independent behavioural institution
Change behaviour. Shift the economic system.
We’re building BEE, an AI companion to help you compare everyday options and find more sustainable choices that fit your needs and budget.
We aim to bring BEE into everyday life through culture, hospitality and company partnerships.
01 / Why this work matters
We use more resources
than Earth can renew.
What we buy and use shapes what businesses make. Changing everyday decisions can shift demand and, over time, what the economy rewards.
The possibility / Solutions already exist
1,600+
Efficient Solutions identified by Bertrand Piccard’s Solar Impulse Foundation.
Explore the Foundation’s work ↗ (opens in a new tab)Where behaviour matters
Solutions need adoption.
Knowing is not doing.
Our focus is helping people and organisations put better options into practice. Repeated choices can shift demand and the incentives businesses respond to.
That is why we are developing BEE and building routes to people through culture, hospitality and partnerships.
How BEE is intended to help02 / What we develop
Behavioural innovation.
Built around real life.
BEEBehavioural Engine with Ethics
Good intentions.
Everyday action.
Ask BEE about an everyday decision. It’s designed to help you weigh your options, understand the trade-offs and decide what works for you.
We plan to make BEE available directly to individuals and through services they already use, such as hotel apps and loyalty programmes.
Early web prototype in testing · Core access will be free
An everyday choice.
Your question
“What’s a more sustainable way to travel, within my time and budget?”
BEE’s intended support
Compare travel options and explain trade-offs in time, cost and environmental impact.
You decide. Choose what fits your needs and priorities.
An illustration of intended use, not a live BEE response.
03 / The business behind the ambition
Behavioural technology.
For people and companies.
sociisgroup is a for-profit company with a social purpose, operating as an independent behavioural institution.
Our innovation is BEE: one reusable technology platform for individuals and companies. We aim to grow a scalable business that helps everyday choices serve humanity.
Our market
Technology for sustainable everyday choices.
Intended settings: hospitality, cultural experiences and company customer journeys.Free core.
Optional premium.
Core BEE access will be free. Optional paid premium services are planned to create consumer revenue.
Platform in developmentEnterprise licences
& integrations.
We plan to co-develop and license BEE, integrating it into loyalty programmes, hotel apps and other customer journeys so sustainable options are easier to choose.
Enterprise offering in developmentMemberships
& experiences.
Paid memberships and experiences help fund the work. Our gatherings introduce people to SociisGroup and help us build relationships with potential partners. Sovereign is for strategic enterprise partners; Circle is for small and medium-sized businesses.
See The 300 VIP invitationSeeking co-development and pilot partners for BEE, and investment to develop, test and prepare it for wider use.
04 / How we aim to scale
One platform. Four routes.Bringing BEE
into everyday life.
Our route towards one billion people: bring BEE into the voices, services, companies and communities already part of everyday life.
Discovery & influence
Culture &
influence
Artists, creators, sport and cultural brands can introduce BEE to their audiences through trusted voices and shared experiences.
Choices in context
Hospitality
Hotel and travel loyalty programmes, guest apps and bookings can bring BEE into choices people make before, during and after a stay.
Global company reach
Sovereign
partners
We seek global companies to fund, co-develop and distribute BEE, including through retail loyalty programmes and customer and employee platforms.
Participation & connection
Experiences &
communities
The 64, The 300 and Sociis House bring people into the mission, building relationships and continued participation.
The 300 · with Love Tomorrow, on the iconic grounds of Tomorrowland
05 / The change we aim for
Different choices.
Different demand.
Repeated choices could influence what businesses produce, offer and invest in. This is the route to economic change we aim to accelerate.
-
People choose
Different decisions in everyday life.
-
Demand shifts
What people buy, use and support changes.
-
Businesses respond
Products and investment can adapt.
-
Incentives evolve
Better choices can gain economic weight.
Our ambition
One billion
people.
people.
Meaningful action.
At a scale that matters.
Our ambition is to activate one billion people through our four routes to adoption. We aim to measure repeated choices and lasting change, beyond views and downloads.
Why a critical mass?
Social tipping-point research informs our ambition. It does not establish one billion as a proven global threshold. Our measurement approach will develop through research and pilots.
Centola et al. · 2018 ↗ Everall et al. · 2025 ↗2027 VIP invitation
The 300
A private, seated VIP lunch with live music and guest speakers.
22 July 2027
Crystal Garden · Tomorrowland grounds · Boom, Belgium
Hosted by SociisGroup in collaboration with Love Tomorrow.
€1,000 per guest · Including Belgian VAT
View VIP invitation06 / Where the purpose comes to life
Past editions · The 64 and The 300 · 2026Different worlds.
Human connection.
We bring people from business, culture, academia and society together to explore what they could change through their decisions, organisations and ideas.
Continue scrolling
Between the gatherings
The connection
continues.
Moments from The 64 and The 300. Continue in Sociis House, our digital community.
Enter Sociis House ↗ (opens in a new tab)Scroll to turn. Select a photograph to look closer.
Our gatherings / A photographic archive
Dr Tessy Ojo CBE · The 64
01 / 06
07 / People & responsibility
People who
answer for the work.
Jeremie, Dominique and Luc form the board. Together with Richard and Chris, they make up the executive leadership team.
Executive · Board director
Jeremie Landweer
Founder & CEO
LinkedIn ↗
Executive · Board director
Dominique Debecker
Chief Behavioural Officer
LinkedIn ↗
Executive · Board director
Luc Garguet-Duport
Chief Operating Officer
LinkedIn ↗
Executive
Richard Thommeret
Chief Communications and Experiences Officer
LinkedIn ↗
Executive
Chris Benardis
Chief Financial Officer
LinkedIn ↗08 / Our giving commitment
20%
Humanity is
the reason.
Our commitment is to allocate 20% of annual profit to selected charitable causes.
These causes feature in our existing work.
Young people & positive change
The Diana Award
Supporting young people with the courage to create positive change.
Connection, care & community
Under One Sky
Human connection and practical care for people affected by homelessness.
09 / Your place in the work
Brussels. An ambition without borders.What could we
change together?
sociisgroup is a for-profit company with a social purpose. Memberships and experiences support the work. Planned BEE revenues will help fund growth, alongside our commitment to give back.
For companies
Explore a BEE pilot, cultural collaboration or membership. Sovereign is for strategic enterprise partners; Circle is for small and medium-sized businesses.
We seek partners who can contribute to development and distribution. Scope and enterprise services are defined together.
For people
Curious about BEE? Ask about testing it. If you’d like to meet others who care about these questions, join the conversation in Sociis House, our digital community.
For investors
A free core platform, with optional paid premium services and enterprise licensing, integrations and co-development planned alongside memberships.
Discuss the technology, commercial model, funding needs and milestones with us.
A conversation is a place to begin.