An independent behavioural institution

Change behaviour. Shift the economic system.

We are developing BEE, an AI-powered application to help people make more sustainable everyday choices.

Core access will be free. Planned BEE revenue comes from optional premium subscriptions, company licences and integrations.

Discover BEE
To serve humanity.
Scroll to explore

01 / Why this work matters


We are living beyond our planet’s capacity to renew itself. Our future depends on changing that.

Where behaviour matters

Solutions need adoption.
Knowing is not doing.

Our focus is helping people and organisations put better options into practice. Repeated choices can shift demand and the incentives businesses respond to.

That is why we are developing BEE and building routes to people through culture, hospitality and partnerships.

How BEE is intended to help

02 / What we develop

Behavioural innovation.
Built around real life.

BEEBehavioural Engine with Ethics


An AI-powered behavioural platform being developed to help people explore more sustainable choices that fit their needs, time and budget.

We aim to offer BEE directly to individuals and embed it in company services.

Early web prototype in testing · Core access will be free
Two friends exploring something on a phone over coffee
Representative photograph · Tim Douglas / Pexels

An everyday choice.

Your question

“What’s a more sustainable way to travel, within my time and budget?”

BEE’s intended support

Compare travel options and explain trade-offs in time, cost and environmental impact.

You decide. Choose what fits your needs and priorities.

An illustration of intended use, not a live BEE response.

03 / The business behind the ambition


sociisgroup is a Belgian for-profit company with a social purpose, operating as an independent behavioural institution.

Our innovation is BEE: one reusable technology platform for individuals and companies. We aim to grow a scalable business that helps everyday choices serve humanity.

Our market

Technology for sustainable everyday choices.

Intended settings: hospitality, cultural experiences and company customer journeys.
01 / Individuals

Free core.
Optional premium.

Core BEE access will be free. Optional paid premium services are planned to create consumer revenue.

Platform in development
02 / Companies

Enterprise licences
& integrations.

We plan to co-develop and license BEE, integrating it into loyalty programmes, hotel apps and other customer journeys so sustainable options are easier to choose.

Enterprise offering in development
03 / Participation

Memberships
& experiences.

Paid memberships and experiences support the work. Sovereign is for strategic enterprise partners; Circle is for small and medium-sized businesses.

Commercial participation

Seeking co-development and pilot partners for BEE, and investment to develop, test and prepare it for wider use.

04 / How we aim to scale

One platform. Four routes.


Our route towards one billion people: bring BEE into the voices, services, companies and communities already part of everyday life.

Discovery & influence

Culture &
influence

Artists, creators, sport and cultural brands can introduce BEE to their audiences through trusted voices and shared experiences.

Choices in context

Hospitality

Hotel and travel loyalty programmes, guest apps and bookings can bring BEE into choices people make before, during and after a stay.

Global company reach

Sovereign
partners

We seek global companies to fund, co-develop and distribute BEE, including through retail loyalty programmes and customer and employee platforms.

Participation & connection

Experiences &
communities

The 64, The 300 and Sociis House bring people into the mission, building relationships and continued participation.

People gathered beneath the flower-filled canopy at The 300

An unconventional approach

Culture moves faster
than governance.

We connect culture’s power to move people with technology that helps turn inspiration into everyday action.

The 300 · with Love Tomorrow, on the iconic grounds of Tomorrowland

05 / The change we aim for


Repeated choices could influence what businesses produce, offer and invest in. This is the route to economic change we aim to accelerate.

  1. 01

    People choose

    Different decisions in everyday life.

  2. 02

    Demand shifts

    What people buy, use and support changes.

  3. 03

    Businesses respond

    Products and investment can adapt.

  4. 04

    Incentives evolve

    Better choices can gain economic weight.

Our ambition

One billion
people.

Meaningful action.
At a scale that matters.

Our ambition is to activate one billion people through our four routes to adoption. We aim to measure repeated choices and lasting change, beyond views and downloads.

Why a critical mass?

Social tipping-point research informs our ambition. It does not establish one billion as a proven global threshold. Our measurement approach will develop through research and pilots.

Centola et al. · 2018 ↗ Everall et al. · 2025 ↗

06 / Where the purpose comes to life

Two gatherings. One shared purpose.


We bring people from business, culture, academia and society together to explore what they could change through their decisions, organisations and ideas.

Continue scrolling

The 64 · Corinthia Brussels

A smaller room.
A deeper exchange.

Hospitality creates time and trust to listen, challenge assumptions and explore what we could do together.Jeremie Landweer and his mother · The 64

The 300 · with Love Tomorrow

A wider stage.
A shared direction.

Culture and human connection, with the aim of carrying the work beyond the gathering.The 300 · 23 July 2026

Between the gatherings

The connection
continues.

Moments from The 64 and The 300. Continue in Sociis House, our digital community.

Enter Sociis House ↗ (opens in a new tab)

Scroll to turn. Select a photograph to look closer.

Our gatherings / A photographic archive

Dr Tessy Ojo CBE speaking at The 64, with a portrait of Diana behind her.

01 / 06

07 / People & responsibility


Jeremie, Dominique and Luc form the board. Together with Richard and Chris, they make up the executive leadership team.

Jeremie Landweer

Executive · Board director

Jeremie Landweer

Founder & CEO

LinkedIn ↗
Dominique Debecker

Executive · Board director

Dominique Debecker

Chief Behavioural Officer

LinkedIn ↗
Luc Garguet-Duport

Executive · Board director

Luc Garguet-Duport

Chief Operating Officer

LinkedIn ↗
Richard Thommeret

Executive

Richard Thommeret

Chief Communications and Experiences Officer

LinkedIn ↗
Chris Benardis

Executive

Chris Benardis

Chief Financial Officer

LinkedIn ↗

08 / Our giving commitment

20%


Our commitment is to allocate 20% of annual profit to selected charitable causes.

These causes feature in our existing work.

Dr Tessy Ojo CBE speaking at The 64, with a portrait of Diana behind her
Dr Tessy Ojo CBE · The 64

Young people & positive change

The Diana Award

Supporting young people with the courage to create positive change.

A street-level conversation in Under One Sky’s community work
Human connection · Under One Sky

Connection, care & community

Under One Sky

Human connection and practical care for people affected by homelessness.

09 / Your place in the work

Brussels. An ambition without borders.


sociisgroup is a Belgian for-profit company with a social purpose. Memberships and experiences support the work. Planned BEE revenues will help fund growth, alongside our commitment to give back.

For companies

Explore a BEE pilot, cultural collaboration or membership. Sovereign is for strategic enterprise partners; Circle is for small and medium-sized businesses.

We seek partners who can contribute to development and distribution. Scope and enterprise services are defined together.

For people

BEE’s core access is planned to be free. While it is in development, enquire about testing or join conversations in Sociis House.

For investors

A free core platform, with optional paid premium services and enterprise licensing, integrations and co-development planned alongside memberships.

Discuss the technology, commercial model, funding needs and milestones with us.

A conversation is a place to begin.

Explore sociisgroup
Let’s make it concrete

A good place
to begin.

Tell us how you would like to take part.

Open email draft ↗

Opens a draft in your email app to hello@sociisgroup.com. You review and send it. Nothing is submitted by this page. How we handle enquiries.

Our purpose, in a film.

1:08 · English captions

The Sociis archive

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