From Mendoza to the World
Mati Ibañez Mendez is a celebrated Creative Director, rooted in Mendoza, Argentina, with a career that transcends borders. With over a decade in the industry, Mati’s portfolio gleams with international accolades from independent advertising festivals, establishing him as a leader in design and advertising.

Harnessing Creativity for Impact

Whether it’s working with powerhouse brands like Peugeot, Honda, and BMW, or collaborating with NGOs and independent projects, Mati brings the same level of enthusiasm and creative excellence. His versatility extends across various sectors, from retail and healthcare to automotive and viticulture, making him a linchpin in the branding world.

A Global Footprint

Mati’s expertise has not only enriched Argentina but has also found resonance in Canada, Chile, Australia, Qatar, the United States, Denmark, and Switzerland. His commitment to pushing creative boundaries is matched by his dedication to impactful advertising.

Always pursuing innovation

At the helm of Buia&Flama, Mati has focused on well-thought-out design and strategic branding. Now, as part of the SOCIIS team, he aims to bring his creative skills to a broader context to converge branding expertise, digital art and AI-powered solutions and address some of the world’s most pressing challenges.